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| Key Points | Practical Details |
|---|---|
| Kiabi, star brand on Vinted | Ranks in the top 3 most sold brands in France |
| Clothing sold 30% faster | Focus on children’s collections and limited editions to maximize profits |
| Performance superior to Decathlon | Recover up to 60% of the original price compared to a maximum of 50% for Decathlon |
| Increased visibility of listings | Mention the brand at the beginning of the title to get 40% more views |
| Proven optimization techniques | Always photograph the label and specify the collection in the description |
| Market in full expansion | Tap into the potential of a sector estimated at 7 billion euros by 2025 |
Reselling clothes on Vinted has transformed the habits of the French over the past few years. With over 23 million users in France by 2025, or one in three French people, this Lithuanian platform has become a key player in the circular economy. My daily experience on the app since 2018 has allowed me to identify the strategies that truly work to maximize earnings.
The French brand that is skyrocketing sales on Vinted
Among all the brands available on the platform, Kiabi stands out as one of the most sought-after by French buyers. This accessible brand offers clothing for the whole family, which explains its exceptional popularity on the app.
According to a study by the Kantar Institute published in February 2025, Kiabi ranks in the top 3 most sold brands on Vinted in France. I have personally noticed that mentioning this brand in my listings significantly increases visibility and the chances of a quick sale.
The reasons for this success are numerous:
- A range suitable for all body types
- Already accessible initial prices, making second-hand very attractive
- Strong recognition among French families
- Regular collaborations that create sought-after pieces
Statistics show that Kiabi items sell on average 30% faster than other mid-range French brands. Children’s collections are particularly popular, with an impressive turnover rate.
Why Kiabi outperforms other French brands
Analysis of sales data reveals that Kiabi even surpasses Decathlon, another major French player on the platform. My fastest transactions consistently involve Kiabi clothing, especially since their recent limited collaborations.
Special collections, particularly those related to national events like the 2024 Olympic Games, have generated particularly sought-after pieces. Limited editions sometimes resell above their original price, which is quite rare for an accessible brand.
Here’s a comparison of the two dominant French brands on Vinted:
| Criteria | Kiabi | Decathlon |
|---|---|---|
| Average time before sale | 3-5 days | 7-10 days |
| Percentage of original price recovered | 40-60% | 30-50% |
| Most sold categories | Children/Women | Sports/Accessories |
The diversity of Kiabi’s ranges allows for reaching a broader audience. After selling over 1500 items on the platform, I noticed that listings explicitly mentioning this brand receive on average 40% more views in the first 24 hours.
Strategies to maximize your sales with Kiabi
To make the most of this French brand in your Vinted listings, several techniques have proven effective over the years:
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Mention “Kiabi” at the beginning of your listing title, even if you are selling a lot that includes other brands.
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Always photograph the Kiabi label to reassure buyers about authenticity.
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Specify the collection or year in the description (recent collections sell better).
Optimizing keywords in your descriptions plays a crucial role in appearing in potential buyers’ searches. Terms associated with Kiabi like “collection,” “family,” or “children” significantly increase visibility.
The rise of second-hand reflects a profound shift in consumption habits. This market, estimated at 7 billion euros in France by 2025, continues to grow, and Kiabi stands out as the essential French brand to maximize your earnings on Vinted.
