Selling a coat in April or a swimsuit in November is mathematically losing money. Vinted’s seasonality is strong but often underestimated by occasional sellers. Here are the month-by-month and category-by-category data, based on 2.4 million items tracked by Vinkit over 18 months.
The overall Vinted market trend in France
Before diving into categories, here’s the general traffic rhythm for Vinted in France:
| Month | Traffic Index (base 100 = annual average) |
|---|---|
| January | 138 |
| February | 112 |
| March | 105 |
| April | 96 |
| May | 91 |
| June | 84 |
| July | 78 |
| August | 86 |
| September | 118 |
| October | 109 |
| November | 102 |
| December | 81 |
Two annual peaks: January (resolutions, post-holiday decluttering) and September (back to school). Two troughs: summer (June-July, weather and vacations) and December (preference for new gifts).
If you need to publish in bulk, target late August - early October and early January.
Calendar by category
Summer clothing (dresses, shorts, t-shirts, tank tops)
| Period | Demand Level | Advice |
|---|---|---|
| March | Low | Prepare stock, take photos |
| April | Takeoff | Publish now for early shoppers |
| May-June | Peak | Optimal period, prices +15% |
| July | Still high | Ongoing demand, possible sales |
| August | Drop | Stand out with back-to-school items |
| Sep-Mar | Very low | Put in draft or price -30% |
To publish on April 1st: your entire summer stock. Don’t release it earlier (low demand) or later (you’ll miss early shoppers willing to pay more).
Winter clothing (coats, sweaters, down jackets, scarves)
| Period | Demand Level | Advice |
|---|---|---|
| April-August | Nearly zero | Don’t publish, wait |
| Sep-Oct | Takeoff | First real peak, full price |
| Nov-Jan | Peak | Most profitable time of the year |
| February | Sales | Price drops to clear remaining stock |
| March | Drop | Store unsold items for next year |
Classic mistake: publishing a winter coat in May because you’re moving. It’s just moving it from one closet to another. Wait until September, the coat will sell for 40% more.
Swimsuits, sarongs, sandals
Ultra-short but ultra-profitable season:
- April: beginning of interest
- May-mid-July: peak at +50% price vs off-season
- Mid-July: drop (those going on vacation have already bought)
- August-March: don’t publish, you’re wasting your reposts
Wedding / ceremony clothing
| Period | Level |
|---|---|
| March | Peak (early searches) |
| April-June | Absolute peak (wedding season) |
| July-August | Constant demand |
| September-February | Very low |
Smart sellers: publish their bridesmaid dresses in March, not June, to capture early shoppers ready to pay full price.
Children’s / baby clothing
No strong seasonality, very steady market:
- Slight peak in January (newborns) and September (back to school)
- Constant demand throughout the year
- Notable feature: stable average prices, low basket but quick turnover
This is one of the best categories for regular income, with no peak to exploit.
Bags and leather goods
| Period | Behavior |
|---|---|
| January | Post-gift peak (people resell what they don’t like) |
| March-May | Growing demand, good prices |
| June-August | Very high (summer bags, travel, beach) |
| September | Peak of the year (back to school, new looks) |
| October-December | Stable |
For luxury bags (Chanel, Hermès, LV), seasonality is less pronounced, and a multi-platform strategy see Vinted vs Vestiaire vs Depop makes more sense.
Jewelry and accessories
Clear peaks around the holidays:
- December: absolute peak (gifts), prices +30%
- February (Valentine’s Day): second peak
- May (Mother’s Day): more modest peak
- The rest of the year: steady sales but without a premium
If you have jewelry to sell, save it for publication in November. Don’t release it in March.
Sneakers and streetwear
- January: post-gift peak
- March-May: spring drops, strong demand
- September-October: back to school, new look
- Summer: decent sales, no peak
- December: low (people prefer to buy new)
Streetwear is less sensitive to weather than classic fashion: it’s a more stable market.
The optimal Vinkit seller calendar (summary)
If you manage a mixed wardrobe, here’s how to schedule your year.
| Month | Categories to prioritize for publication |
|---|---|
| January | New clothing (unkept gifts), bags, sneakers |
| February | Winter items on sale, first transition pieces |
| March | Pre-spring: dresses, blouses, spring bags |
| April | Complete summer stock (dresses, shorts, sandals) |
| May | Swimsuits, summer bags, weddings |
| June | Sandals, sarongs, last summer pieces |
| July | Pre-back-to-school for September (announced in advance) |
| August | Back to school: jeans, shirts, light sweaters, sneakers |
| September | Mid-season coats, sweaters, fall bags |
| October | Down jackets, scarves, boots |
| November | Jewelry, holiday accessories, bags |
| December | Luxury stock for collectors, rare vintage |
The “T-30” rule for coats and swimsuits
A tip that regular sellers apply: publish 30 days before the peak demand.
- Coats: publish on September 15 to sell in October-November
- Swimsuits: publish on March 15 to sell in April-May
- Holiday jewelry: publish on November 15 to sell in December
This gives the algorithm time to push your listings and capture early shoppers ready to pay full price.
Seasonal traps to avoid
- ❌ Sales in July on summer stock: you’re competing with fast fashion sellers who are slashing prices. Better to hold for next April.
- ❌ Swimsuits in September “for the All Saints’ vacation in the south”: negligible volume, you’re wasting your time.
- ❌ Coats in March “for trips to Norway”: same.
- ❌ Christmas gifts in December: buyers choose new items as gifts. December is bad for Vinted (-19% vs average).
FAQ
Should I delete off-season listings or let them sleep? It’s better to put them in draft: you keep the history (favorites, messages) without cluttering your wardrobe. When the season returns, repost them.
Is it really ⁺40% price on coats in November? According to our 2025-2026 analysis, the average accepted price rises by 30-45% between May and November for coats. Variable depending on brands, but the effect is robust.
Is the calendar the same in Spain or Italy? Overall yes, with slight delays (extended summer season). The January peak is more modest outside France.
Should I publish evening dresses in December for New Year’s Eve? Yes, peak demand in mid-December for ceremony/New Year’s Eve dresses. Ideal publication on December 1st.
How can I know the optimal window for my specific brand? Vinkit Pro displays demand curves by brand over the last 12 months. Without Vinkit, manually check the volume of “sold” listings by month for the targeted brand.
In summary
Vinted seasonality is a underutilized lever by 70% of sellers. Publishing at the right time can increase your prices by 30 to 50% without changing anything else. The two golden rules:
- T-30 days before the peak demand (September 15 for October, etc.)
- Draft off-season rather than slashed prices
If you manage more than 50 items, a quarterly schedule avoids navigating blindly.
Next to read: Why aren’t my listings selling · How often to repost · I sold €8,000 on Vinted in 6 months
