Poor pricing is the main reason for unsold items on Vinted. Among the 380 accounts audited by Vinkit in 2026, 38% had prices more than 15% above market value. However, pricing well doesn’t mean underpricing. Here’s a 5-step method to set a price that sells without sacrificing your margin.
For the mechanics on the interface (“how to click on Edit”), see Edit the price of an item. For negotiation psychology, see How to negotiate on Vinted as a seller. Here, we discuss pricing strategy.
Step 1: Find the market median price
The only true benchmark is what your comparable item is actually selling for. Method:
- On Vinted, search for the brand + size + type of item (“Sézane dress T36”)
- Filter by “Sold” (very important, many forget this)
- Limit to the last 30 days
- Note the last 10 confirmed sale prices
- The median (the 5th price in ascending order) is your reference
For common brands, there’s also the Vinted Price Comparator (a free Vinkit tool) that automates this search.
According to Vinkit’s analysis of 480,000 items, the median of “sold in 30 days” is the only indicator that reliably predicts your selling price, within ±8%.
Step 2: Apply the condition coefficient
Your item is not a perfect clone of the comparables. Adjust according to its condition:
| Actual Condition | Coefficient to apply to the median |
|---|---|
| New with tags | × 1.20 to 1.30 |
| Like new (worn 1-2 times) | × 1.05 to 1.10 |
| Very good condition | × 0.95 to 1.00 |
| Good condition | × 0.80 to 0.85 |
| Fair (worn often) | × 0.65 to 0.75 |
Example: median of Sézane dress T36 = €38. Your dress is “like new” = 38 × 1.07 = €40.60. You set it at €40 (psychological rounding).
Step 3: Add negotiation margin
73% of buyers negotiate at least once. If you set “at the fair price,” you will be forced to accept below market or refuse and lose the sale.
Add +8 to +12% to your calculated price to absorb the average negotiation without dropping below your target.
Continuing with the example: €40 + 10% = €44 displayed. The buyer offers €38-40, you accept €40 (your initial target). Everyone is happy.
Step 4: Test the psychological threshold
For prices under €50, rounding to 9 (4.99 / 9.99 / 14.99) generates 12% more views but converts slightly less (buyers see the trick). Above €50, rounded whole or half (45€, 47€, 50€) performs better.
Vinkit study on 24,000 listings (Oct 2025):
| Format | Conversion Rate |
|---|---|
| €9.99 | 2.1% |
| €10 | 2.4% |
| €9 | 2.0% |
| €12 | 1.9% |
The round and low rounding under €15 is optimal in 2026.
Step 5: Test, adjust, and know when to lower
If after 14 days, your listing has < 20 views and 0 favorites, your price is too high. Three options:
- Lower by 5% (triggers notifications to those who favorited)
- Repost (see repost in 1 click — free and effective)
- Combine both: 5-10% drop + repost = maximum effect
If after 28 days (2 cycles), still no sale: review price, photos, description, or category. The issue is no longer just the price. See Why my listings aren’t selling.
Pitfalls to avoid
- ❌ “My friends told me it was too low”: your friends are not your market. Rely on confirmed sales.
- ❌ “I paid €200, I’m selling for €180”: the purchase price doesn’t matter on Vinted, only the current market price counts.
- ❌ “I’ll leave it higher, we’ll see”: leaving a price clearly too high kills visibility (the algorithm prioritizes listings with views/favorites).
- ❌ Discounting by 30% in case of urgency: signals low quality, may scare off serious buyers.
Special cases
Lot of items
For a lot (3-5 items sold together), add up the individual prices and subtract 15-20% to encourage bulk buying. See How to buy in bulk on Vinted.
Authentic luxury items
For items over €200, consider Vestiaire Collective. See Vinted vs Vestiaire vs Depop. If you stay on Vinted, a price +10% vs median is viable as the luxury audience is less price-sensitive.
Rare vintage pieces
No direct comparable. Alternative method:
- Look for the equivalent new + apply a 35-50% discount
- Check searches for “vintage [brand]” for demand
Useful external sources
- Vinted Help Center — Setting the right price (official article)
- Insee — Textile and clothing price index (inflation reference 2025-2026)
- Xerfi Study 2025 — Second-hand fashion market in France (volumes and trends)
FAQ
Should we always let the customer negotiate? No, but in practice, systematically refusing offers reduces your conversion rate by 35-50%. Accept reasonable offers (average -10% off the displayed price).
Vinted recommends an automatic price. Is it reliable? The Vinted auto-suggestion is correct but biased downwards (Vinted wants to maximize sales volume). Generally, its suggested price is 10-15% below the actual median price.
Should I lower the price when the item has favorites? Not immediately. A favorite = signal of interest but not of purchase. Wait 7-10 days after the first favorite. If still no sale, a drop of 5-7% triggers notifications to favorites and often converts.
What price for an item I’ve never worn? If the original tag is present: 60-70% of the new price. Without the tag: 50-55%. It’s rare to get more, even for “new.”
What strategy for quickly clearing out a wardrobe? Median price -10% on all items + free boost via reposting every 5-7 days. Not lower, as you’ll attract buyers only interested in low prices who will negotiate further.
In summary
The 5-step method for setting a selling price on Vinted in 2026:
- Median of confirmed sales in 30 days = benchmark
- Condition coefficient applied (×0.75 to ×1.30)
- +8-12% negotiation margin
- Psychological rounding (round low under €50, half above)
- Test for 14 days, lower + repost if necessary
This method helps you avoid both extremes: prices that never sell and prices that are unnecessarily discounted. For the routine of lowering/reposting, see How often to repost.
Next to read: Why my listings aren’t selling · Negotiating on Vinted as a seller · The brands that sell the most
