Selling the same items on Vinted, Vestiaire Collective, and Depop yields very different results. Each platform has its own audience, fee structure, and popular categories. Here’s a comprehensive comparison based on 4,800 sales analyzed in 2026, to help you understand where to post each type of item.
Overview: the 3 platforms in 1 minute
| Criteria | Vinted | Vestiaire Collective | Depop |
|---|---|---|---|
| Main audience | Everyday fashion, fast fashion | Luxury, designer, rare vintage | Streetwear, Y2K, young adult |
| #1 user country | France (16M) | France/USA (4M each) | UK/USA (8M each) |
| Seller fees | None (charged to buyer) | 25% (commission) | 10% (commission) |
| Shipping fees | Buyer | Seller (often) | Seller (often) |
| Authentication | Buyer declares | Mandatory > €100 | On request |
| Average basket | €25 | €240 | €35 |
| Median sale time | 14 days | 35 days | 23 days |
Vinted: the mass-market fast fashion platform
For whom: you sell everyday fashion items (Zara, H&M, Sézane, Maje, Mango, Uniqlo, Stradivarius, Pull&Bear).
Strengths:
- No seller fees (you receive the displayed price)
- Largest buyer base in France (16M active users)
- Quick sale times for mid-range brands
- Highly used mobile app (88% mobile traffic)
Weaknesses:
- Saturated market for popular brands (high competition)
- Buyers systematically negotiate
- Audience less willing to pay high prices
Categories that work:
- Women’s fashion 18-40 years (Zara, Maje, Sézane, Bash, Sandro)
- Children’s clothing (high demand, low competition)
- Mid-range shoes
- Leather goods under €150
- Sportswear (Nike, Adidas, Decathlon)
Categories to avoid:
- Authentic luxury (buyers look on Vestiaire for guarantees)
- Rare designer pieces (poor valuation)
- Ultra-niche streetwear (audience more present on Depop)
Vestiaire Collective: the premium and luxury market
For whom: you sell luxury, designer, or rare vintage items.
Strengths:
- Qualified audience willing to pay (average basket ~€240)
- Authentication included for items over €100 (assures the buyer, justifies the price)
- Longer sale times but high-margin sales
- International community (smooth sales abroad)
Weaknesses:
- High commission (25% of the sale price)
- Long sale times (median 35 days)
- Strict moderation (studio photos, detailed descriptions)
- Items rejected at authentication = return to seller + time lost
Categories that work:
- Bags from Hermès, Chanel, Louis Vuitton, Prada, Dior, Gucci, Bottega Veneta
- Designer shoes (Louboutin, Manolo, Gucci, Saint Laurent)
- Designer clothing (Phoebe Philo, The Row, Khaite, Lemaire, Margiela)
- Fine jewelry (Cartier, Tiffany, Bulgari)
- Authenticated vintage (90s Chanel, 2000s Dior, Galliano)
Categories to avoid:
- Anything < €80 (the 25% commission makes it unprofitable)
- Fast fashion even if good (rejected at evaluation)
- Second-hand items with defects
Depop: the streetwear & Gen Z platform
For whom: you sell streetwear, Y2K, trendy vintage, or have a strong visual universe.
Strengths:
- Young buyers (60% are under 26), sensitive to style and aesthetics
- Moderate commission (10%)
- “Shoppable” platform similar to Instagram (visuals are very important)
- International market (USA, UK, AU, FR)
Weaknesses:
- Limited audience in France (Depop is more UK/US)
- Shipping fees often fall on the seller (negative for you)
- Requires strong editorial effort (photos, staging)
- Highly saturated on basic Y2K (baggy jeans, tank tops)
Categories that work:
- Streetwear (Supreme, Carhartt, Stüssy, BAPE, Palace, Aimé Leon Dore)
- Rare vintage Y2K (unique pieces, vintage Levi’s, 2000s Diesel)
- Indie designer pieces (Acne Studios, Stüssy, Comme des Garçons)
- Unique items with a universe (customized, handmade)
- Sneakers Nike SB, Jordan, Yeezy
Categories to avoid:
- Fast fashion even new (doesn’t interest the Depop audience)
- Children’s items (inappropriate audience)
- Fine jewelry (better on Vestiaire)
Summary table “where to sell what”
| Type of item | Best platform | Alternative platform |
|---|---|---|
| Zara dress, H&M jeans | Vinted | — |
| Sézane bag | Vinted | Vestiaire if > €200 |
| Nike Jordan sneakers | Depop | Vinted |
| Authentic Chanel bag | Vestiaire | — |
| Bash coat | Vinted | — |
| Vintage Levi’s jacket | Depop | Vinted |
| Louboutin shoes | Vestiaire | — |
| Carhartt hoodie | Depop | Vinted |
| Children’s clothing 0-6 years | Vinted | — |
| Tiffany jewelry | Vestiaire | — |
| Home decor | Vinted | — |
| Unique customized piece | Depop | — |
Real fee calculation (on an item priced at €80)
| Cost | Vinted | Vestiaire | Depop |
|---|---|---|---|
| Displayed sale price | €80 | €80 | €80 |
| Platform commission | €0 | €20 (25%) | €8 (10%) |
| Transaction fees (≈2.9%) | €0 | €2.32 | €2.32 |
| Shipping fees at your expense | €0 | ≈€5 | ≈€5 |
| Net seller | €80 | €52.68 | €64.68 |
For the same displayed price, Vinted is 50% more profitable than Vestiaire. That’s why everyday items should be prioritized there.
For Hermès bags priced at €4,000, the included authentication on Vestiaire justifies the commission.
The multi-platform strategy
Many Vinkit sellers post the same item on multiple platforms simultaneously to maximize their exposure, removing the listing as soon as one platform sells.
This approach takes about 2× more management time but can increase revenue by 30 to 60%. It is viable if:
- You have a premium wardrobe (> €60 average basket)
- You handle sales quickly (otherwise risk of double-selling)
- You track each item in a stock tool (Vinkit, Google Sheet)
See Vinted Profit Calculator to compare net margins.
And the others? (Leboncoin, Etsy, eBay)
- Leboncoin: strong audience in France but not well-suited for fashion (more focused on cars/real estate/appliances). Works for furniture and decor.
- Etsy: for handmade and vintage items > 20 years only
- eBay: useful for collectibles (toys, vinyl, collectible sneakers)
None of these directly compete with the 3 platforms in the everyday fashion category.
FAQ
Can I sell the same item on Vinted and Vestiaire at the same time? Yes, it’s allowed as long as you remove the listing on the second platform as soon as a sale is concluded on the first. Risking a double sale = refund + negative review.
Does Vestiaire Collective buy items directly? Yes, through the “Direct Shipping” program for items > €1,000. Vestiaire offers you a fixed price, you send it, and they handle the sale. Convenient but lower margin.
Which platform is the fastest to sell? Vinted, with a median time of 14 days for mid-range fashion. For luxury, Vestiaire is faster than Depop.
Do I need a professional account on Vestiaire to sell well? No. The Vestiaire Pro status (€5.90/month) offers benefits but is not essential for selling.
Is Depop losing momentum? In the USA and UK, no. In France, the platform remains niche. Growth is mainly in Y2K/streetwear, not mass-market.
In summary
The right choice depends on the type of item:
- Everyday fashion (< €80): Vinted, no hesitation
- Authentic luxury (> €200): Vestiaire Collective
- Streetwear / Y2K / unique pieces: Depop (especially if you reach the UK/US audience)
The worst choice: posting an H&M t-shirt for €8 on Vestiaire (commission of €2, shipping fees €5, net negative). Adapt the item to the platform, not the other way around.
Next to read: Vinted Calendar 2026: when to sell what · 5 free Chrome extensions for Vinted · I sold €8,000 on Vinted in 6 months
